AS Music Magazine Brief

The genre of music that my magazine will focus on will be ‘indie rock’. This then gives me a wider range of bands and artists to include in my magazine as it is broadening the genre.
 Age: 16-23 year olds
Gender: Mostly males but have an appeal to females too
Hobbies: Playing music instruments
Interests: music, photography, gigs, festivals, skate boarding, etc.
Fashion: Cheer Up Clothing, Glamour Kills Clothing, Drop Dead Clothing, DBNO Clothing, Lazy Oaf Clothing, Babycakes Clothing
Technology use: Computer (social networking), cameras, iPods, mobile phones
Socio-economic: retail shop worker, photographers, musicians, graphic designers, etc.
Education: educated at a public school
Aspirations: to make music, to become a professional photographer, to start a clothing line, etc.
TV and internet: they will mostly watch music channels like Kerrang!, NME, Scuzz, etc. and usually they will watch TV on a night time or in the evening. The time that they would go on the internet is most likely late at night/ early hours in the morning.

Similar magazines that are in this genre include; Kerrang!, NME, Big Cheese and Alternative

Existing bands/artists that could feature in my production; Kids In Glass Houses, The Blackout, You Me At Six, Paramore, All time low, Jimmy Eat World, Blink 182, Enter Shikari, Framing Hanley, One Night Only, Forever The Sickest Kids, 30 Seconds To Mars, etc.

Websites and TV channels that would be useful to watch to see what bands are feature and how are they portrayed:
Websites; music magazine websites, bands myspace, venue websites
TV channels: music channels

‘Real’ bands/artists that my band will be inspired by or compared to include;

Kids In Glass Houses



The Blackout


All Time Low                                                       


posters/ cd’s/ discount for clothing lines
Promotions of tours, festivals, clothing lines, albums, merchandise
Features; articles, classified ads, fan zone, live gig reviews
Stories; Blink 182 ‘Was the reunion a huge mistake?’, Paramore cancel tour!, The King Blues new album
Interviews with Aled Phillips ‘Kids In Glass Houses’ and Oli Sykes ‘Bring Me The Horizon’
Reviews on albums, gigs, festivals, photo shoots
Competitions – Win tickets to Download festival

I want my magazine to offer my reader an alternative way to enjoy music, an excuse for them to relax and to provide information about their favourite artists. The tone of my magazine is going to be talking about the music and the artists, upcoming tours, albums, music videos, etc. The register of my magazine will be informal as though speaking with friends, and as my target audience are young adults the use of swear words will not upset or shock them so swear words could feature in the magazine. 
The style of photography that I want to feature in my magazine is posed, so that it looks more like a photo shoot and not a live action shot of the band in action. A photographer that will influence my magazine is Tom Barnes. The location of my photo shoot will be somewhere with a plain background so that it looks like a studio, the props I will use could include; a guitar, drum sticks, an amplifier, a microphone, etc. I want to represent the band/artist as being alternative, interesting and exciting.

Names for music magazine:
Lost In Stereo
TBIT (the best in town)

Band names:
Kill me with words
Bláth balla

My magazine will be sold in supermarkets, newsagents, petrol stations, clothing shops, music shops, musical instrument shops etc.
A few shops that my magazine will be sold in include; WHSmith, Co-op, Tesco’s, Sainsburys, Morrisons, Shell petrol stations, BP petrol stations, etc. 

Any TV adverts that my magazine has will be shown on music channels and channel 4 because my target audience will most likely watch music channels and programmes like ‘Skins’ and ‘Misfits’ are shown on channel 4, these are also aimed at the same audiences. The time that my advert would be shown is between 10pm and 2am as this is the prime time for when my target audience will most likely be watching TV.

Music channels like Kerrang!, NME and Scuzz is where my magazine would be advertised. Radio stations including BBC Radio 1 and Kerrang’s radio station. I would have posters in music shops where instruments, music devices (iPods, mp3’s etc.) are sold and music retailers like HMV and Rapture are sold. I would also place posters at music venues like O2 academy’s and HMV institutes around the country. My target audience are most likely not going to read newspapers so I wouldn’t advertise my magazine in any newspapers. I would use the internet to advertise my magazine by creating a page on Facebook so that people could like it and recommend friends, this will be an effective way to advertise my magazine.

My music magazine would be associated with Download, Oxygen and Reading Festival. Once a year it will hold its own events similar to Radio ones big weekend and T4 on the beach. To gain more advertisement my magazine would sponsor a TV programme like ‘Skins’ to appeal to my target audience and attract others that don’t specifically fit into the obvious target audience.

On the magazine’s website I would offer the chance to be in the next issue of the magazine if you register to the website.

Mission statement 
‘I intend to produce a magazine that inspires the reader to get involved with the music and not just take a backseat, to inform the reader about excellent music and to encourage them to include music in their lives. My magazine will compete against other magazines of the same genre such as Kerrang! Or NME, it will focus on the music and not the image created by the media, this is something that every other magazine doesn’t do and it will be a good selling point for my magazine.’


AS School Magazine Evaluation

The media product that I produced was a school magazine front cover and contents page aimed at 16-18 year olds. It had to include aspects of my current school and be appropriate to my target audience. The element of school that I focused on in my magazine was the gossip and social aspects of life at Wycliffe College. In order for me to create the school magazine front cover and contents page I needed to research other magazines. I looked at front covers of other school magazines such as ‘High Profile’ to understand how a magazine front cover is structured. This helped me to plan how I was going to design my magazine because ‘high Profile’ has a simple composition to their magazine and I didn’t want my school magazine front cover to be over crowded and look unprofessional. I also researched other magazines contents pages to know what they contain and how they are arranged.
From studying other school magazines I learnt that the content of my magazine has to be relevant to my target audience and it has to encourage them to want to buy/read my own magazine. I chose my target audience age to be 16-18 years olds because I am of that age and realised that it would be straightforward to relate to them as I would also be included in my audience, therefore understanding what they want in a magazine. I chose the style of my magazine to be about gossip and social life at Wycliffe College because it is a subject that I am comfortable with and would be able to go into depth on. In my school magazine I used fonts that would stand out on the page in bright colour palettes to catch the eye of my target audience. The composition on my front cover is intentionally arranged around the face line of the model I photographed, for the reason that it would look tidier and better crafted and also it would make it easier for my reader to see what the contents of my magazine is. I used a non conventional grid on my magazine front cover because my magazine is slightly alternative; I think this worked well because the eye is drawn to the right elements of the cover. I placed my masthead at the bottom of my front cover because it worked best with the image on the cover and it also gives my magazine a uniqueness that rebels against the usual, like my target audience. The name ‘BLAB.’ Suggest straight away that my magazine is a gossip magazine, it is short and catchy and this will make it memorable to my customers and audience.



On my magazine front cover I positioned the text features around the face of my model to enhance all of the elements included on the cover, this worked well because it gives edginess to my magazine which is what I aimed for. I wanted my magazine to be unique and interesting and appeal to an alternative audience, I think that the use of red in my magazine achieves this as I have turned the hair of the model on my cover to a brighter red than in reality, this is to show that she is bold and confident, like my target audience. I chose the photo on my front cover because the model has her mouth open as though she is laughing or gossiping about something, this then reflects with the name of the magazine and give it an overall theme. I chose those headlines and articles because the age group of my target audience will be interested in fashion and social networkings, therefore making them want to read my magazine.

My magazine has represented my target audience as fun, loud and young. Using bright colours, exclamation marks and large writing it gives the sense of youth and will appeal to a younger target audience. I tried to illustrate this by having my model not posing for a photograph but taking live action shots to imply that she is living in the moment. This shows the featured target social group in a mutual way because it is implying that they do like to have fun, yet it could also imply that they might not always be bothered about acting in an appropriate way. Also the costume that my model is wearing illustrates this although you cannot see it in the photograph, she has on a skirt, shirt and tie with a varsity jacket over the top to suggest she doesn’t take school too seriously. I purposely tried to show my target audience in this way because my target audience will have the same attitude and approach to school and socialising.

My target audience will be aged between 16 and 18 and mostly female, they might aspire to be in the media business or something creative along those lines. They might not have any hobbies and will just enjoy hanging around with their friends. Their interests might include music, fashion, social networking, photography and the media. The fashion and shopping habits could include shops like topshop, cult, superdry, republic, river island etc. The main technology usage that they would use is a computer, iPods and mobile phones. I included some of these topics on my magazine front cover and contents page because it is what my target audience will be looking for in a magazine and it is what they will pay money for or spend time reading.

My magazine does attract the right target audience because the features of my magazine are relevant and relate to the audience I am aiming to attract. The photography style and the contents of my magazine would appeal to my target audience because it is appropriate for them, including topics like Facebook will attract their attention as it is something that they will most defiantly use.

During the process of creating a school magazine front cover and contents page I learnt about technologies used in the process of constructing those products. This included using DTP InDesign software to design and construct my contents page, Photoshop the graphic application used to construct my school magazine front cover. I had used the Photoshop software previously but not in this much depth and I learnt how to develop my skills with the software. I also used a digital camera to take the picture on the front cover of my magazine and uploaded the pictures to the computer to begin editing them. WordPress is a blogging website that I am using to upload all of my work too and this allows others to view my work and my teacher to mark it. The benefit of using a blog to store my work is that all my work is in one easily accessible place and it allows me to control what work goes on there.

AS School Magazine Contents Page

Contents page for BLAB.

AS School Magazine Front Cover