AS Double Page Spread DeconstructionPosted: January 7, 2011
There is one main image on this double page spread, it fills a whole page and over flows onto the next page. The size of the image shows the importance of the artist on the page and with there being only one image it suggests that this is a significant article. On the double page spread there are three small columns of text, the majority of the double page spread is filled by the image. The text columns are placed at the bottom left corner of the double page spread. The overall colour scheme on the double page spread is black, white and red.
The feature headline and body of text have the same font, this is connecting them and visually the reader will recognize that the texts relate to one another. The kicker has the same font as the text that informs the reader who wrote the article and who took the pictures. This creates a direct link with the article and the creators of it. The writer did this so that although the reader wasn’t consciously thinking about it there is a subtle connection between the text elements. All of the text is the same colour; black. This keeps the sophisticated effect of the article and it looks professional on the page and that is the reason why the writer produced the article that way. The position of each text element relates to the style of text because the higher the text the more importance it has. The kicker is just below the feature headline, this is because the kicker is what the reader will read first before reading the whole article. The kicker attracts the reader to carry on reading the article and so the kicker was placed high on this page to ensure it was easily visible to read. The main body text is at the bottom of the page and this is because it is the last part that will be read. In this article the text has been positioned in the order that it is intended to be read. The font used is very classy and mature, this is because the artist the article is about is a mature female and her music is very passionate and it has meaning to it. As opposed to hip hop music where a youthful font would be used. The colour is black and that adds a established effect to the article because if bright colours where used then it wouldn’t relate to the artist or the music. These effects communicate meaning to the reader about the article because straight away they will be able to identify that the article has a serious tone to it and it is genuinely about the music and artist, nothing else. The body text is aligned in an ordinary way, there are no pull quotes, images or side bars to interrupt the text and that means the reader will simply read all the way through the article without breaks or pauses.
There is only one image in this article and it covers the whole left page, and overlaps onto the second page. It is a very large image to show its importance and the importance of the artist in the image. The image is of Florence from the band ‘Florence and the machine’ sitting on cloth with red and white stripes, similar to the American flag. This relates the image to the article because the article is called ‘USA got the love’. The style of photography is posed for shot, it has no obvious effects of the image but it could be possible that the contrast of the image is higher so that the brightness of Florence’s hair matches the red on the. This is so that the red is a constant theme in this article and it is the only colour used, it highlights the theme of the USA. The lighting in the image is as would be expected of a studio photo shoot, you can clearly see the artist and the reader is able to recognize who it is. The makeup is very natural and there is no heavy lipstick or eye makeup. The costume that the artist is wearing is unusual, the chest area has cones on it, and this is the typical style of the artist Florence as she has a very individual fashion sense. The dress she is wearing is all black and that again adds a sophisticated style to the article. The only prop used in the image is a red and white stripy piece of cloth that Florence is sat on; it connects the image with the article about the USA and all of the elements subtly add the sophisticated style to the article. The style of photography that is shot in a studio and the article topic about conquering the USA relate to the ‘house’ style of the magazine because although the band Florence and the machine are not as heavy as other bands featured in Kerrang magazine they still have a large fan base that want to read about them. The fact that they are going to America to advertise themselves is something that UK fans would like to read about. There are no captions with the photo.
The only image related to the article is the main image, it adds to the meaning of the article because readers can clearly see the artist that the article is about. The article is focusing on Florence and the machine being in America and the American reaction to their music, the red and white striped flag adds to the meaning of the article, it suggests America. At the top of the page in the corner the magazine section says ‘FLORENCE’. This makes it easy for the reader to flick through the magazine and easily find this article in the magazine. There isn’t a magazine logo on the double page spread. In the bottom corner there is a page number to help navigate around the magazine. There are no other logos, graphics, unique bullet points, etc.
Tone and register:
The magazines register is very casual and speaks to the reader as if they were talking to a friend. The Headline is a pun ‘USA got the love’ relates to a song by the artist called ‘You’ve got the love’ the reader will find this amusing. The kicker is asking a question that will get answered in the main body of text. The article is talking about Florence and the machine going to America and how the American’s reacted to them and their music.