AS PollDaddy post production survey


AS Music magazine front cover


AS Music magazine double page spread


AS Music magazine contents page


AS photographs


AS music magazine survay analysis

1. How old are you?
15-17 90.48% (19 votes)
18-20 9.52% (2 votes)
21-23 0% (0 votes)
24-26 0% (0 votes)
Other: 0% (0 votes)
These results show that my main target audience is between the ages of 15 and 17 years old, I am going to increase this range and aim it at 15-24 year olds.

2. What’s your gender?
Male 42.86% (9 votes)
Female 57.14% (12 votes)
To satisfy my target audience my magazine will have more of an appeal to females though I will create it with both genders in mind.

3. What is your favourite genre of music?
Hip hop 27.08% (13 votes)
Rock 10.42% (5 votes)
Pop 18.75% (9 votes)
Heavy metal 0% (0 votes)
Indie 8.33% (4 votes)
Dubstep 18.75% (9 votes)
RnB 14.58% (7 votes)
Other: 2.08% (1 votes)
All thought hip-hop is the most popular genre of music in my survey I am going to make an Indie magazine.

4. What others hobbies/interests do you have?
Fashion 35.14% (13 votes)
Photography 16.22% (6 votes)
Sports 24.32% (9 votes)
Gaming 5.41% (2 votes)
Live gigs/Festivals 16.22% (6 votes)
Other: 2.7% (1 votes)
Fashion is the biggest alternative interest compared to music so I will feature articles and images related to fashion in my magazine.

5. Do you play a musical instrument?
Yes 52.38% (11 votes)
No 47.62% (10 votes)
These results are almost equal so if I feature instruments in my magazine it will only be of small importance.

6. Which instrument?
Guitar 33.33% (6 votes)
Drums 5.56% (1 votes)
Piano 27.78% (5 votes)
Saxophone 0% (0 votes)
Flute 0% (0 votes)
Other: 33.33% (6 votes)
If i feature instruments in my magazine I will incorporate guitars as it is the most popular instrument.

7. What technology do you use?
iPods 34.62% (18 votes)
Laptop/computer 34.62% (18 votes)
Smartphones 30.77% (16 votes)
Other: 0% (0 votes)
In my magazine I will try to include these items of technology as they are a very popular topic and common use in everyday life for my target audience.

8. Do you use social networking sites? (which ones)
Facebook 87.5% (21 votes)
MySpace 8.33% (2 votes)
Squidoo 0% (0 votes)
Other: 4.17% (1 votes)
Facebook is the most popular social networking site, my results show this, so I will include that site if any into my magazine.

9. Are you in a band?
Yes 0% (0 votes)
No 100% (20 votes)
The results show that my surveyed audience aren’t in a band, however many indie stereotypical people are in a band, so I could feature a competition or article about unsigned bands in my magazine.

10. Do your friends have the same music taste as you?
Yes 33.33% (8 votes)
No 4.17% (1 votes)
Sometimes 62.5% (15 votes)
The results show that social groups mostly share the same music taste, this suggests that the readers will discuss the magazine contents with each other.

11. Are you still in full time education?
Yes 95.24% (20 votes)
No 4.76% (1 votes)
The results show that the surveyed audience are in full time education so they won’t have much money to spend on buying magazines… So I will make my magazine with an affordable price.

12. Do you have a job?
Yes 28.57% (6 votes)
No 71.43% (15 votes)
The majority of people surveyed do not have a job, this suggests that they will be less likely to spend large amounts of money on magazines and music.

13. What music websites do you usually visit?
Youtube 68.97% (20 votes)
Spotify 6.9% (2 votes)
Lastfm.com 13.79% (4 votes)
MySpace 3.45% (1 votes)
Other: 6.9% (2 votes)
Youtube is the most popular music streaming site used amongst the people I surveyed.

14. Do you read music magazines?
Yes 80.95% (17 votes)
No 19.05% (4 votes)
The results show that most people read music magazines.

15. How often do you listen to music?
All the time 71.43% (15 votes)
Quite often 28.57% (6 votes)
Rarely 0% (0 votes)
Never 0% (0 votes)
Other: 0% (0 votes)
Majority of people surveyed listen to music all the time, so they will most likely be up to date on the latest music information.

16. Where do you usually buy your magazines from?
Newsagents 46.67% (14 votes)
Supermarkets 43.33% (13 votes)
Book shops 10% (3 votes)
Other: 0% (0 votes)
Most people buy music magazines from newsagents.

17. How often do you go to concerts/gigs?
All the time 9.52% (2 votes)
Quite often 28.57% (6 votes)
Rarely 47.62% (10 votes)
Never 14.29% (3 votes)
The surveyed people mostly rarely go to concerts or gigs but my target audience will go to gigs all of the time, so I will include gig guides and reviews in my magazine.

18. What style of magazine do you read the most?
Fashion 40.54% (15 votes)
Music 27.03% (10 votes)
Celebrity 16.22% (6 votes)
Sport 10.81% (4 votes)
Gaming 2.7% (1 votes)
Other: 2.7% (1 votes
Fashion and music magazines are the most common magazines read amongst the surveyed audience.

19. Where do you find new music?
iTunes 46.67% (14 votes)
Spotify 6.67% (2 votes)
Music Magazines 30% (9 votes)
Local music stores 3.33% (1 votes)
Other: 13.33% (4 votes)
iTunes is the most popular source to find new music, this will affect my magazine because I will include something about it in my magazine as opposed to other sources.

20. Where do you watch music videos?
TV 51.43% (18 votes)
Internet 48.57% (17 votes)
Other: 0% (0 votes)
People mostly watch music videos on TV and on the internet.

21. Do you listen to the radio?
Yes 80.95% (17 votes)
No 19.05% (4 votes)
The majority of surveyed people listen to the radio, I should possibly include a radio station in my magazine.

22. What radio stations do you listen to?
BBC Radio 1 46.15% (12 votes)
Kerrang! 3.85% (1 votes)
Heart 38.46% (10 votes)
Other: 11.54% (3 votes)
Radio 1 is the most popular station listened to.

23. Where do you buy cds from?
HMV 56.52% (13 votes)
Supermarkets 4.35% (1 votes)
Online stores 34.78% (8 votes)
Other: 4.35% (1 votes)
HMV is the most popular distributor of cds amongst the people I surveyed.

24. Where do you download music from?
iTunes 77.27% (17 votes)
HMVdigital 0% (0 votes)
Amazon 0% (0 votes)
Other: 22.73% (5 votes)
iTunes is the most popular distributor of digital downloads amongst the people that I surveyed.

25. How often do you download music?
All the time 47.62% (10 votes)
Quite often 42.86% (9 votes)
Rarely 4.76% (1 votes)
Never 4.76% (1 votes)
The people that I surveyed download music all the time so I should include a free download offer in my magazine.

26. Do you download music illegally?
Yes 57.14% (12 votes)
No 33.33% (7 votes)
I do not want to answer 9.52% (2 votes)
Most of the people  admitted to downloading music illegally, so in my magazine I will try to persuade people to download music legally more.

27. Have you ever seen an advert for album/single?
Yes 80.95% (17 votes)
No 19.05% (4 votes)
The results show that albums and singles are advertised a lot.

28. Where did you see the advert?
Magazine 35.9% (14 votes)
TV 43.59% (17 votes)
Internet 20.51% (8 votes)
Other: 0% (0 votes)
Magazines and television advertise music the most, I could include an advert in my magazine also.

29. Have you bought/researched artist music because of an advert?
Yes 85.71% (18 votes)
No 14.29% (3 votes)
I could influence people in my magazine to research artists or buy their music by writing about them in my magazine.

30. Do you upload your own films or photos onto the internet?
Yes 76.19% (16 votes)
No 23.81% (5 votes)
People that I surveyed mostly upload their own films or photos onto the internet.

31. Which sites do you use to upload to?
Youtube 40.74% (11 votes)
Facebook 59.26% (16 votes)
MySpace 0% (0 votes)
Other: 0% (0 votes)
Facebook and YouTube are the most popular sites to upload digital media to on the internet.

32. Do you have any music apps on your phone?
Yes 71.43% (15 votes)
No 28.57% (6 votes)
The main section of people that I asked have music apps on my phone, so I could advertise an app for my music magazine.

33. Which apps?
Virtual instruments 8% (2 votes)
Song identifier 12% (3 votes)
Artist apps 36% (9 votes)
Radio 20% (5 votes)
Music maker 16% (4 votes)
Other: 8% (2 votes)
The app I would include would be informative and incorporate photographs, reviews, articles, stream music and interviews on it.

34. Do you use social networking sites to find music/artists?
Yes 63.64% (14 votes)
No 36.36% (8 votes)
People use social networking sites to find music and artists.

35. Which sites do you use?
Facebook 91.67% (22 votes)
Myspace 4.17% (1 votes)
Other: 4.17% (1 votes)
Facebook is the most popular site to use to find new music or artists.

36. How much would you spend on a magazine?
£2 – £3 30.77% (8 votes)
£3 – £4 42.31% (11 votes)
£4 – £5 26.92% (7 votes)  
The average amount paid for a music magazine is £3-£4

37. At what time do you watch TV?
Morning 6.67% (2 votes)
Afternoon 26.67% (8 votes)
Night 66.67% (20 votes)
Night time is the most common time that my target audience watch TV so if I created an advert on TV I would air it at night time.

38. What types of programmes do you watch?
Drama 21.54% (14 votes)
Crime 15.38% (10 votes)
Music 26.15% (17 votes)
Reality 18.46% (12 votes)
Soaps 16.92% (11 votes)
Other: 1.54% (1 votes)
Music and drama programmes are the most common amongst my target audience, I would air my advert at night time on a music channel or during a dramatic programme.

39. What TV channels do you watch?
BBC 18% (9 votes)
ITV 18% (9 votes)
MTV 36% (18 votes)
Channel 4 26% (13 votes)
Other: 2% (1 votes)
MTV is the most popular TV channel to watch music  videos.

40. Do you attend live gigs, concerts and festivals?
Yes 72.73% (16 votes)
No 27.27% (6 votes)
A lot of my surveyed audience attend live gigs, concerts or festivals… My music magazine could sponsor a festival to advertise itself.

41. Are you willing to pay a lot of money to see your favourite artist?
Yes 86.96% (20 votes)
No 13.04% (3 votes)
People are willing to pay a lot of money to see their favourite artists, this suggests that they are willing to pay a lot to find out detailed information about those artists too.

42. Do you buy artist merchandise? [posters, t-shirts, wristbands, etc]
Posters 38.71% (12 votes)
T-shirts 16.13% (5 votes)
Wristbands 16.13% (5 votes)
I do not buy merchandise 29.03% (9 votes)
Other: 0% (0 votes)
Posters are a popular merchandise for the target audience to purchase so giving them free posters in my magazine would be an effective sale point.

43. Where do you buy the merchandise?
Live gigs 16% (4 votes)
Online 52% (13 votes)
I do not buy merchandise 24% (6 votes)
Other: 8% (2 votes)
Purchasing merchandise online is the most common method of distribution.

44. How much do you spend monthly on music?
£0 – £5 50% (11 votes)
£5 – £10 13.64% (3 votes)
£10 – £15 9.09% (2 votes)
£15 – £20 18.18% (4 votes)
above £20 9.09% (2 votes)
People don’t spend much money on music each month, this could be due to illegal downloads.

45. Is it important to have the artist on the front cover playing an instrument?
Very important 4.35% (1 votes)
Slightly important 13.04% (3 votes)
Not very important 56.52% (13 votes)
Never important 26.09% (6 votes)
Playing an instrument is not important to my target audience.

46. Are you affected by what your favourite artists wear and the hair styles they have?
Yes 77.27% (17 votes)
No 22.73% (5 votes)
The majority of people are affected by what their favourite artists wear and what hairstyles they have.

47. Are you more likely to buy a magazine if it has a free promotion on it?
Yes 69.57% (16 votes)
No 30.43% (7 votes)
Free promotions influence the target market to purchase the magazine, I will include a free promotion in my magazine.

48. What would entice you the most?
Free cd 25.71% (9 votes)
Competition 17.14% (6 votes)
Pull-out guide 8.57% (3 votes)
Free posters 8.57% (3 votes)
iTunes voucher 40% (14 votes)
Other: 0% (0 votes)
iTunes voucher is the most appealing freebie to my target audience.

49. Would you rather have the artist photographed performing or posing in a studio?
Photographed preforming 21.74% (5 votes)
Posing in a studio 69.57% (16 votes)
Neither 8.7% (2 votes)
Other: 0% (0 votes)
Posing in a studio is more appealing to my target audience for the artist on the front cover.

50. Do you read reviews of gigs, club nights, cds, music, console games?
Yes 69.57% (16 votes)
No 30.43% (7 votes)
Reviews are important to the readers of magazines so it is vital that I include them in my magazine.

51. If the magazine includes reviews does it affect whether you buy it or not?
Yes 34.78% (8 votes)
No 65.22% (15 votes)
Reviews do not influence the reader to buy the magazine or not.

52. What content do you want/expect to see in a music magazine?
Reviews 16.47% (14 votes)
Interviews 20% (17 votes)
Photo shoots 23.53% (20 votes)
Feedback 8.24% (7 votes)
News 17.65% (15 votes)
Icons 4.71% (4 votes)
Gigs 9.41% (8 votes)
Other: 0% (0 votes)
Photo shoots are most important to my surveyed audience so I will include pictures in my contents.

53. Do you prefer a magazine cover to display a lot about its content?
Yes 65.22% (15 votes)
No 34.78% (8 votes)
The cover of a magazine must include a lot of information about its content.

54. What is the most important element of a magazine front cover?
Masthead (magazine name) 9.09% (3 votes)
Feature article 21.21% (7 votes)
Main image 63.64% (21 votes)
Feature bar 0% (0 votes)
Promotion 6.06% (2 votes)
Other: 0% (0 votes)
The main image is most important to my target audience on the front cover.

55. Is information about festivals, tours and events important?
Yes 69.57% (16 votes)
No 30.43% (7 votes)
Information about festivals, tours and events is important to my target audience.

56. What reasons do you read music magazines for?
To discover new music 35.14% (13 votes)
To read the latest gossip 32.43% (12 votes)
To learn about bands and artists 32.43% (12 votes)
Other: 0% (0 votes)
People read magazines to discover new music, read the latest gossip and to learn about bands and artists… I will include this in my magazine.

57. Is your favourite artist or band from the UK?
Yes 30.43% (7 votes)
No 69.57% (16 votes)
International artists are more popular with my target audience.

58. Do you prefer monthly or weekly magazines?
Monthly 73.91% (17 votes)
Weekly 26.09% (6 votes)
Monthly magazines are preferred more so my magazine will be monthly.

59. What would you look for in a music magazine?
Tour dates 7.69% (6 votes)
Ticket give aways 11.54% (9 votes)
Interviews 17.95% (14 votes)
Photos and pictures 25.64% (20 votes)
News and gossip 17.95% (14 votes)
Posters 11.54% (9 votes)
New bands 7.69% (6 votes)
Other: 0% (0 votes)
People look for interviews, pictures and news most in music magazines, my magazine will include all of these.