A2 Music Video Moodboard


A2 Music Video pre-production PollDaddy


A2 CD Advert Deconstruction

The advert for Blink 182’s album titled ‘Neighborhoods’ was featured in Kerrang! magazine in early September 2011; which is their latest album since they announced indefinite hiatus in 2005. The album is something that fans will be eager to buy and excited for its release, and others will be surprised about their reformation.

Overall design
The overall graphical theme of the advert is very simplistic with components of eastern European influences in the design of the font. The image featured in the advert is of the bands album ‘Neighborhoods’ and the graphical design on the album is in the style of Russian geometrical artwork. The album cover is the only image used on the advert, this shows the reader what they should be looking for if they go to buy it, and as it has an extremely intricate design it will look more
exciting on a larger scale.

The advert appeals to the target audience through the colour pallet used consisting of black and white. This suggests that the band being presented is from the punk rock genre and it clearly displays to their designated audience that they could be interested in the album and the band. Also the image of the album cover and the name of the band is in a massive font which is something that the target audience will instantly see. The style of the album cover is a doodle design, which reflects the target audience who will mainly consist of teenagers and young adults. It will appeal to this audience because it is interesting and unique.

This magazine advert obviously places the band in the rock genre; which is apparent through the conventions of colours, fonts and the symbolism used within the design. It illustrates that the band are young spirited and don’t take things to seriously through the intentions of their marketing for their album.

The advert doesn’t display any implications of the bands ethos as there isn’t enough detail included to significantly demonstrate the bands attitudes or beliefs.

The advert mixes elements of complex and simple imagery because although no photographs are used the design of the album cover is very intricate. The colours used in the advert are simple black and white which add a mature influence to the band and album. The design on the album cover is a line drawing of a city from a bird’s eye view, this adds detail to the advert and the buildings shape spells out the band’s name which creates an elaborate image. The background is plain black which makes the image of the album stand out, and in turn makes the text more visible and bold because black and white are such contrasting colours.

The most obvious and noticeable element of the album advert is the actual image of the album cover. This is because there is such a large contrast between this and the background it stands out so much, on top of this the album cover is the most detailed element featured on the page forcing the reader’s eye to focus on it. Then once this has been noticed the text underneath the cover is the detected, this informs the reader of the albums name, the band who’s album it is and the release date. Then the least obvious thing on the advert is the bands distinguishable logo, the bands website and other logos of companies associated with the band.

Text
Visible text on the advert includes:
The name of the album: Neighborhoods
The band name: Blink 182
Release date: 26th September 2011
The band website: www.blink182.com

The font and colour of the text has only been affected the meaning to the target audience by
its implications of the punk rock style of music genre, through this the band is reflected as being a punk rock band and the taget audience can recognise this.

The text has been aligned in a central order so that the reader’s eye is drawn straight to it. The most obvious text on the advert is the band name on the album cover, this immediately communicates to the audience who is being advertised. The largest text is considered the most important and your attention is drawn to it, and the most important information is biggest. I think that this forces the audience to read the ‘most important’ information first.

Band branding
There is more than one logo featured in the advert; the most important one to consider, is the one that represents the band (the white smiley face in the circle with arrows on it). This is important to the advert, because it is an established and vastly distinguishable symbol for the band, because it was featured on a previous album cover, and it has developed into something fans recognise the band for now.

The other logo that are featured on the advert is symbols for record companies that Blink 182 work with, which is also well recognized, this is often done so that the companies get publicity at the same time as the band are, but also to demonstrate that they own the rights to the band and their music.

Graphics and photography
The only imagery used in this album advert is the actual album cover which is purely graphical. No photographs are used at all in this advert which retains all of the attention in the advert, as it boldly stands out.

The bands album cover is a graphical image of buildings from a high angle, the shape of the buildings spell out the band’s name and the inclusion of actual buildings in the artwork compliments the albums name of ‘Neighborhoods’ as it is a precise translation.

The only colours that are used in the advert is black and white, this creates an implication that the bands musical style has matured in this album, which fans will understand because this is their first album since they reformed.


A2 CD Cover Deconstruction- There Is A Hell Believe Me I’ve Seen It, There Is A Heaven Let’s Keep It A Secret

Overall Design
The overall visual theme of the album cover is about good and evil, light and dark, harmony and chaos, heaven and hell. There is also a less obvious theme of medieval fantasy reflected through the props used in the image. As the target audience we are supposed to feel a little bit confused about the cover, it is intriguing to look at as there is a clear opposite in the image. The dark left side of the cover creates a disgusting element to the album that is intended to frighten the audience but also excite them and reflect the style of the music which is metalcore/deathcore. The good right side of the cover reassures the audience’s fears and it also suggests that in this album there is a lighter side to the music.

The cover appeals to the target audience because it is unusual. Amongst other album covers it would stand out; similar to how the target audience would stand out amongst a crowd. The aggression in the cover will appeal to them because that is what is associated with the bands type of music, but the elements of harmony might also appeal to their other musical tastes that Bring Me The Horizon have incorporated into their music.

The album cover reflects the band through the attention-grabbing image on it. They are a band that is very noticeable in how they look and this is imitated in the album cover. It also reflects their musical style through the genre of music which is heavily influencing the cover in the left side of it, the gory, dirty, brutal graphics echo the style of music that the band create and this is clearly identified by the album.

The cover does reflect the ethos of the band because it is a visual version of their music; they are displaying the darkness of their music and the craziness of their attitude. The cover is showing good and evil which is what they sing about in their songs and they talk about the violent aspects of themes in their music.

The image on the album cover is an artistic comment of the band, it has been manipulated in Photoshop to add a fantasy element to the design work… The cover is promoting the bands image as it is in synchronized with their ethos and their music.

Text
On the album cover there is no text; the band are evidently confident enough to not have any text and know that they have a big established fan base whom will recognise the cover.

Band branding
The band hasn’t been represented through a logo design on their album because there is no text included to be extracted individually as a logo. This has been achieved through the style of the cover nevertheless, which represents the band via the medieval fantasy elements of their design that is enormously distinguishable amongst other bands or artists.

The album name ‘There is a hell believe me I’ve seen it, there is a heaven let’s keep it a secret’ is replicated in the imagery on the cover as it emphasizes the good and evil separation in the design of the album. The bands ethos is also imitated through the album name as it is quite elaborate and the band are known for being relatively extravagant in their style. 

Graphics & Photography
The graphics on the album cover are incorporated into an existing image; a male wearing a black cloak and gold mask, holding an antique knife and the image of a female wearing a white cloak and the same gold mask, holding an old-fashioned set of keys. The graphics on the male are gory wounds, dirt and black blood. On the female side it seems as though she has been airbrushed to exaggerate how immaculate she is in contrast to the filthy male.

The effects that appear to have been used are that on the torso of the people a renaissance painting style is subtly visible, however on both of the arms it seems like an ordinary standard modern image. There looks to be a slight increase in contrast in the photograph as well. The black and white colours used in the albums cover reiterate the original indication of good and evil/heaven and hell. The inclusion of gold on the mask, blade and set of keys adds a regal impression to the album and reinforces the idea of fantasy. The dull colour of the wounds softens the horror of them, it appears as if the abrasions are not excruciating.

The photography on the album cover is of a male and a female that have been attached together down the middle but they share the same identical gold mask, this appears to make them become one single person. The style of the photograph is a standard mid-shot of this coupled person. The effect that the photography has on the target audience is they can identify that this is a person in the image; it is a visual metaphor that everyone has different sides to them; good and evil. This reflects on the artists image because it is usual for them to have intricate concepts for their album artwork, music videos, merchandise, stage sets, music etc.

There is an extra graphical feature of a giant key hole on the subjects chest, this relates to the set of keys that the female is holding and it suggests that she is wearing white, a sign of goodness, and that she has the ability to either release the evil persons soul and free them or protect others from evil by keeping it locked away.

The photography and design on the album is inspired by the name of the album.

The pose of the person on the album is simply looking forward and standing straight facing the camera, there is no facial motivation as they are wearing a mask; this could be to eliminate an indication of emotion in the subject. The mise-en-scene in the imagery is the mask, the blade and the set of keys; all of these reinforce the fantasy element integrated in the theme of the albums artwork. 


A2 CD Cover Deconstruction- Sinners Never Sleep

 

Overall design
The overall visual theme for the album cover is a criminal concept; it is suggested that the person on the cover has committed a crime and it is their mug shot being shown. The target audience will get the impression that the music on this album is quite dark and has a serious tone. When they look at the album cover the sentiments that they may possess could include confusion that the band have done something wrong on the album, concerned that a member of the band has been arrested and also rebellious because the bands album cover is glamorizing crime in an indirect approach.
This appeals to the target audience because the majority of them are teenagers and they are at a stage in their lives when they want to rebel and be unorthodox to society. The dark element to the album cover would also appeal to their musical tastes as other bands similar to You Me At Six have a much heavier style of music which they imply they have adopted in this album.
The album reflects the artist by being a visual guide to what the music on the cd will sound like; dark, serious and a bit rough. This also reflects the alternative rock genre of music that the band predominantly belongs to.
The cd cover has imitated the bands ethos because it is quite simple and not to extravagant because the band are more concerned about making good music than having an immaculate image.
The album cover is more of an artistic comment about the artist, the band are not included in the artwork or imagery for their own album cover. The image has been affected on Photoshop by desaturation of the colour and adding an aged effect.

 

Text
The visible text included is the name of the band and the name of the album is on the cover, this again is reflective of the bands ethos; about the music.
The font used on the album is very standard but also classic at the same time which adds a mature element. The colour used for the font is white which again reinforces the maturity of the album and imposes a sophisticated component.

 

Band branding
The band has been represented as being mature in their musical style, when the logo of their name is visible it is distinctive to their album. The style of the cover suggests that the band have established their style of music and have a solid fan base that will understand their progression.
The band logo has achieved this through its effortlessness, simple yet effective. The font is basic but against the chaos of the imagery it is striking in its design.
The album name ‘sinners never sleep’ does not reflect the bands branding or ethos as it is encouraging corruption however it does reflect the overall design of the album cover.

 

Graphics and photography
There are no graphics on the album cover; it is just a single image that text has been added to.
A bleached sepia effect has been added to the photograph which adds a sophisticated element to the cover, implying that the musical styling of the album is mature for the band. It also suggests that the photograph has been sat in the sun for many years, adding a dated effect.
The desaturated colours are used to include a matured style to the photograph, it indicates that the band is established and is able to create a serious album that has deeper meaning to their other work.
The photograph used is of an unidentified person holding a proof of identity documentation board with the writing ‘YOU ME AT SIX SINNERS NEVER SLEEP’ on it; the name of the band and the album. The intention of this photograph is to give the impression of a mug shot taken when one commits a crime.
The text on the board was digitally added after the photograph was taken creating an extra graphical element.
The photograph was inspired by the name of the album. ‘SINNERS NEVER SLEEP’ suggests that someone has done something wrong or immoral and the mug shot style theme reinforces this. The band’s name doesn’t relate to the photography of the album cover.
The pose of the person on the cover is simple but unenthusiastic, which implies that they are dejected. Their face is not visible so no facial expressions are shown. The only mise-en-scene on the album cover is of the identification board and the lighting is bright so that everything about the person in shot is visible.