A2 CD Advert Deconstruction

The advert for Blink 182’s album titled ‘Neighborhoods’ was featured in Kerrang! magazine in early September 2011; which is their latest album since they announced indefinite hiatus in 2005. The album is something that fans will be eager to buy and excited for its release, and others will be surprised about their reformation.

Overall design
The overall graphical theme of the advert is very simplistic with components of eastern European influences in the design of the font. The image featured in the advert is of the bands album ‘Neighborhoods’ and the graphical design on the album is in the style of Russian geometrical artwork. The album cover is the only image used on the advert, this shows the reader what they should be looking for if they go to buy it, and as it has an extremely intricate design it will look more
exciting on a larger scale.

The advert appeals to the target audience through the colour pallet used consisting of black and white. This suggests that the band being presented is from the punk rock genre and it clearly displays to their designated audience that they could be interested in the album and the band. Also the image of the album cover and the name of the band is in a massive font which is something that the target audience will instantly see. The style of the album cover is a doodle design, which reflects the target audience who will mainly consist of teenagers and young adults. It will appeal to this audience because it is interesting and unique.

This magazine advert obviously places the band in the rock genre; which is apparent through the conventions of colours, fonts and the symbolism used within the design. It illustrates that the band are young spirited and don’t take things to seriously through the intentions of their marketing for their album.

The advert doesn’t display any implications of the bands ethos as there isn’t enough detail included to significantly demonstrate the bands attitudes or beliefs.

The advert mixes elements of complex and simple imagery because although no photographs are used the design of the album cover is very intricate. The colours used in the advert are simple black and white which add a mature influence to the band and album. The design on the album cover is a line drawing of a city from a bird’s eye view, this adds detail to the advert and the buildings shape spells out the band’s name which creates an elaborate image. The background is plain black which makes the image of the album stand out, and in turn makes the text more visible and bold because black and white are such contrasting colours.

The most obvious and noticeable element of the album advert is the actual image of the album cover. This is because there is such a large contrast between this and the background it stands out so much, on top of this the album cover is the most detailed element featured on the page forcing the reader’s eye to focus on it. Then once this has been noticed the text underneath the cover is the detected, this informs the reader of the albums name, the band who’s album it is and the release date. Then the least obvious thing on the advert is the bands distinguishable logo, the bands website and other logos of companies associated with the band.

Text
Visible text on the advert includes:
The name of the album: Neighborhoods
The band name: Blink 182
Release date: 26th September 2011
The band website: www.blink182.com

The font and colour of the text has only been affected the meaning to the target audience by
its implications of the punk rock style of music genre, through this the band is reflected as being a punk rock band and the taget audience can recognise this.

The text has been aligned in a central order so that the reader’s eye is drawn straight to it. The most obvious text on the advert is the band name on the album cover, this immediately communicates to the audience who is being advertised. The largest text is considered the most important and your attention is drawn to it, and the most important information is biggest. I think that this forces the audience to read the ‘most important’ information first.

Band branding
There is more than one logo featured in the advert; the most important one to consider, is the one that represents the band (the white smiley face in the circle with arrows on it). This is important to the advert, because it is an established and vastly distinguishable symbol for the band, because it was featured on a previous album cover, and it has developed into something fans recognise the band for now.

The other logo that are featured on the advert is symbols for record companies that Blink 182 work with, which is also well recognized, this is often done so that the companies get publicity at the same time as the band are, but also to demonstrate that they own the rights to the band and their music.

Graphics and photography
The only imagery used in this album advert is the actual album cover which is purely graphical. No photographs are used at all in this advert which retains all of the attention in the advert, as it boldly stands out.

The bands album cover is a graphical image of buildings from a high angle, the shape of the buildings spell out the band’s name and the inclusion of actual buildings in the artwork compliments the albums name of ‘Neighborhoods’ as it is a precise translation.

The only colours that are used in the advert is black and white, this creates an implication that the bands musical style has matured in this album, which fans will understand because this is their first album since they reformed.


A2 CD Cover Deconstruction- There Is A Hell Believe Me I’ve Seen It, There Is A Heaven Let’s Keep It A Secret

Overall Design
The overall visual theme of the album cover is about good and evil, light and dark, harmony and chaos, heaven and hell. There is also a less obvious theme of medieval fantasy reflected through the props used in the image. As the target audience we are supposed to feel a little bit confused about the cover, it is intriguing to look at as there is a clear opposite in the image. The dark left side of the cover creates a disgusting element to the album that is intended to frighten the audience but also excite them and reflect the style of the music which is metalcore/deathcore. The good right side of the cover reassures the audience’s fears and it also suggests that in this album there is a lighter side to the music.

The cover appeals to the target audience because it is unusual. Amongst other album covers it would stand out; similar to how the target audience would stand out amongst a crowd. The aggression in the cover will appeal to them because that is what is associated with the bands type of music, but the elements of harmony might also appeal to their other musical tastes that Bring Me The Horizon have incorporated into their music.

The album cover reflects the band through the attention-grabbing image on it. They are a band that is very noticeable in how they look and this is imitated in the album cover. It also reflects their musical style through the genre of music which is heavily influencing the cover in the left side of it, the gory, dirty, brutal graphics echo the style of music that the band create and this is clearly identified by the album.

The cover does reflect the ethos of the band because it is a visual version of their music; they are displaying the darkness of their music and the craziness of their attitude. The cover is showing good and evil which is what they sing about in their songs and they talk about the violent aspects of themes in their music.

The image on the album cover is an artistic comment of the band, it has been manipulated in Photoshop to add a fantasy element to the design work… The cover is promoting the bands image as it is in synchronized with their ethos and their music.

Text
On the album cover there is no text; the band are evidently confident enough to not have any text and know that they have a big established fan base whom will recognise the cover.

Band branding
The band hasn’t been represented through a logo design on their album because there is no text included to be extracted individually as a logo. This has been achieved through the style of the cover nevertheless, which represents the band via the medieval fantasy elements of their design that is enormously distinguishable amongst other bands or artists.

The album name ‘There is a hell believe me I’ve seen it, there is a heaven let’s keep it a secret’ is replicated in the imagery on the cover as it emphasizes the good and evil separation in the design of the album. The bands ethos is also imitated through the album name as it is quite elaborate and the band are known for being relatively extravagant in their style. 

Graphics & Photography
The graphics on the album cover are incorporated into an existing image; a male wearing a black cloak and gold mask, holding an antique knife and the image of a female wearing a white cloak and the same gold mask, holding an old-fashioned set of keys. The graphics on the male are gory wounds, dirt and black blood. On the female side it seems as though she has been airbrushed to exaggerate how immaculate she is in contrast to the filthy male.

The effects that appear to have been used are that on the torso of the people a renaissance painting style is subtly visible, however on both of the arms it seems like an ordinary standard modern image. There looks to be a slight increase in contrast in the photograph as well. The black and white colours used in the albums cover reiterate the original indication of good and evil/heaven and hell. The inclusion of gold on the mask, blade and set of keys adds a regal impression to the album and reinforces the idea of fantasy. The dull colour of the wounds softens the horror of them, it appears as if the abrasions are not excruciating.

The photography on the album cover is of a male and a female that have been attached together down the middle but they share the same identical gold mask, this appears to make them become one single person. The style of the photograph is a standard mid-shot of this coupled person. The effect that the photography has on the target audience is they can identify that this is a person in the image; it is a visual metaphor that everyone has different sides to them; good and evil. This reflects on the artists image because it is usual for them to have intricate concepts for their album artwork, music videos, merchandise, stage sets, music etc.

There is an extra graphical feature of a giant key hole on the subjects chest, this relates to the set of keys that the female is holding and it suggests that she is wearing white, a sign of goodness, and that she has the ability to either release the evil persons soul and free them or protect others from evil by keeping it locked away.

The photography and design on the album is inspired by the name of the album.

The pose of the person on the album is simply looking forward and standing straight facing the camera, there is no facial motivation as they are wearing a mask; this could be to eliminate an indication of emotion in the subject. The mise-en-scene in the imagery is the mask, the blade and the set of keys; all of these reinforce the fantasy element integrated in the theme of the albums artwork. 


A2 CD Cover Deconstruction- Sinners Never Sleep

 

Overall design
The overall visual theme for the album cover is a criminal concept; it is suggested that the person on the cover has committed a crime and it is their mug shot being shown. The target audience will get the impression that the music on this album is quite dark and has a serious tone. When they look at the album cover the sentiments that they may possess could include confusion that the band have done something wrong on the album, concerned that a member of the band has been arrested and also rebellious because the bands album cover is glamorizing crime in an indirect approach.
This appeals to the target audience because the majority of them are teenagers and they are at a stage in their lives when they want to rebel and be unorthodox to society. The dark element to the album cover would also appeal to their musical tastes as other bands similar to You Me At Six have a much heavier style of music which they imply they have adopted in this album.
The album reflects the artist by being a visual guide to what the music on the cd will sound like; dark, serious and a bit rough. This also reflects the alternative rock genre of music that the band predominantly belongs to.
The cd cover has imitated the bands ethos because it is quite simple and not to extravagant because the band are more concerned about making good music than having an immaculate image.
The album cover is more of an artistic comment about the artist, the band are not included in the artwork or imagery for their own album cover. The image has been affected on Photoshop by desaturation of the colour and adding an aged effect.

 

Text
The visible text included is the name of the band and the name of the album is on the cover, this again is reflective of the bands ethos; about the music.
The font used on the album is very standard but also classic at the same time which adds a mature element. The colour used for the font is white which again reinforces the maturity of the album and imposes a sophisticated component.

 

Band branding
The band has been represented as being mature in their musical style, when the logo of their name is visible it is distinctive to their album. The style of the cover suggests that the band have established their style of music and have a solid fan base that will understand their progression.
The band logo has achieved this through its effortlessness, simple yet effective. The font is basic but against the chaos of the imagery it is striking in its design.
The album name ‘sinners never sleep’ does not reflect the bands branding or ethos as it is encouraging corruption however it does reflect the overall design of the album cover.

 

Graphics and photography
There are no graphics on the album cover; it is just a single image that text has been added to.
A bleached sepia effect has been added to the photograph which adds a sophisticated element to the cover, implying that the musical styling of the album is mature for the band. It also suggests that the photograph has been sat in the sun for many years, adding a dated effect.
The desaturated colours are used to include a matured style to the photograph, it indicates that the band is established and is able to create a serious album that has deeper meaning to their other work.
The photograph used is of an unidentified person holding a proof of identity documentation board with the writing ‘YOU ME AT SIX SINNERS NEVER SLEEP’ on it; the name of the band and the album. The intention of this photograph is to give the impression of a mug shot taken when one commits a crime.
The text on the board was digitally added after the photograph was taken creating an extra graphical element.
The photograph was inspired by the name of the album. ‘SINNERS NEVER SLEEP’ suggests that someone has done something wrong or immoral and the mug shot style theme reinforces this. The band’s name doesn’t relate to the photography of the album cover.
The pose of the person on the cover is simple but unenthusiastic, which implies that they are dejected. Their face is not visible so no facial expressions are shown. The only mise-en-scene on the album cover is of the identification board and the lighting is bright so that everything about the person in shot is visible.

 

 

 


A2 Music Video Deconstruction- Blink 182

BLINK 182- UP ALL NIGHT

Everyone wants to call it all around our life with a better name.
Everyone falls and spins and gets up again with a friend who does the same.
Everyone lies and cheats their wants and needs and still believes their heart.
And everyone gets the chills, the kind that kills when the pain begins to start.

Let me get this straight, do you want me here?
As I struggle through each and every year.
And all these demons, they keep me up all night.
They keep me up all night.
They keep me up all night.

Everyone’s cross to bears the crown they wear on endless holiday.
Everyone raises kids in a world that changes life to a bitter game.
Everyone works and fights, stays up all night to celebrate the day.
And everyone lives to tell the tale of how we die alone someday.

Let me get this straight, do you want me here?
As I struggle through each and every year.
And all these demons, they keep me up all night.
They keep me up all night
They keep me up all night
They keep me up all night
They keep me up all night

LYRICS AND NARRATIVE:
My interpretation of the lyrics is about the lead singer not being able to sleep or can’t stop thinking, which is a pain; he is talking about people’s goals in life, and what they go through to get there. From personal knowledge of the band he is referring to the bands recent reunion and in this song he appears to be expressing his uncertainty as to whether their fans want the band back. The demons that he’s referring to in the song are his problems and what’s on his mind. It seems to be affecting important people to him… he says ‘let me get this straight do you want me here’ this again is reflecting his doubt of being welcomed back by the bands fans after such a long split.

In the video the band members are conveying this message in a juxtaposed way; the actors included in the video are carefree and having a good time, though the song is serious and talking about thoughtful problems that the band are dealing with.

In this video the actors don’t particularly play and important role in the narrative of the song as they do not relate to the lyrics involved. They add a stylistic element to the video however and promote the bands ethos of being young and having a good time enjoying life.

The elements of abstraction in this song are that the lyrics could have more than one meaning, some people may be unsure as to who the song is about and whether it is a made up scenario or something the band have experienced them.

The themes in this video/song are doubt, confusion and insecurity; these themes are relevant to the lyrics as the themes are reflected and relate to the lyrics.

COSTUME/MAKEUP:
The costumes in the video are unique; at the start of the video the actor is wearing an astronaut helmet and a cape. This implies surrealist elements to the video or a dream like setting, which is reflected in the song ‘up all night’ as the dreams could be coming reality in the video. Other costumes in the video include a frog mask, tiara and tutu, Viking hat etc.

The elements of fancy dress/fantasy in the costumes used in the video express the bands free spirit and flippant attitude, this is a recurring theme in their songs and videos.

The costumes are relevant to the narrative of the song but in a contrasting way, the location of the video is in a desolate suburban area where chaos seems to have reigned and everything is ruined, smashed and on fire… this reflects the state of mind that the song is talking about and the location of the video is very relevant to the message and meaning of the song.

PERFORMANCE:
In the video the band perform live in the deserted suburban neighbourhood in abandoned houses and in the street, they also have minor roles as actors in the video. This suggests that the song is about the band and was written about their personal experiences as opposed to another person’s. It is a typical feature in their videos for them to perform their music. The emotions that are conveyed are apprehension, nervousness and excitement this is because the band are worried about how their fans will react to their new album and how they have musically progressed. These emotions are presented by the band member’s jumpy and restless performance in the video.
The actors in the video are having a good time, this is relevant to the artist because they aren’t a sombre band and they like to have fun. The emotions that the actors display in the video are happiness, untroubled and cheerful; this is shown by them laughing and smiling with each other.

CAMERA WORK/LIGHTING:
The handheld camera in the video at 00:20 suggests that the band members have been captured in a spontaneous performance and that it isn’t planned and organised. The canted shot at 00:55 implies that something is wrong, we can assume that the chaotic environment throughout the video is the reason for this element of camera work.

The camera styles are driven by the narrative and performance because at 01:45 the handheld tracking of the teenage boy skating inside a house shows that the whole concept of the video is impulsive chaos and anarchy, it gives the effect that someone just grabbed a camera and was filming random things.  

At the start of the video the location establishing shot of the boy riding a bike shows that he is in a suburban neighbourhood at night time, the next shot is a situation establishing shot of the same boy avoiding debris while the only light source is presumed to be from a helicopter spot light. This aids the style of the video because the video isn’t meant to be a tidy, choreographed circumstance… its intended to be a video based on turmoil and pandemonium, very much like the rock scene.

EDITING/SPECIAL FX:
At the start of the video there are non-musical elements of the boy riding his bike and a dog barking, this sets the scene in the video as we are expecting something to happen soon.

There is slow motion at 00:35 where there is a crowd of teenagers running down the debris filled street, there is smoke obscuring part of the crowd and the actors are holding objects but they don’t look threatening or menacing. The slow motion adds a sense of excitement to the video and it is there so that the audience has time to acknowledge the crowd.  

The pace of the editing is with the tempo of the song because while the songs tempo is fast the edit pace is also fast and when the tempo of the song decreases so does the edit pace.

REPRESENTATION:
The voyeurism included in this veide is at 01:26 where the couple are kissing, there is nobody around at this point so the assumption is that what the camera is seeing nobody else is meant to see.

The video has not intended or designed for either the ‘male gaze’ or the ‘female gaze’ because it is simply telling a story from a neutral point of view and the band doesn’t want to isolate a specific gender.

The band are represented as being one of the teenage actors in the video, they are dressed the same and at one point 01:51 the lead guitarist is stood posing on top of a moving car. However they are isolated in their locations throughout the video so they aren’t directly joining in with the destruction of the neighbourhood.

The target audience is represented as being reckless, wild and carefree because the video is endorsing the behaviour of the actors and showing them having a good time and presumably the target audience wouldn’t be offended or shocked by what they are seeing.   

TARGET AUDIENCE:
The rebellious activity of the band in the video will attract the target audience because in the rock genre it is presumed that nobody follows rules and having a good time is more important that being good.

The clothing worn by the band is similar to what the target audience will be wearing, this could also influence them to agree with the bands actions and attract them to watch the video and share it with friends. The morals of the actors and band members in the video are probably the same as the intended target audience’s morals; do what you want if you want to do it.

INTER-TEXT-UALITY:
Throughout the video there are references to the band members clothing line, in the video the lead singer Tom Delonge is wearing a top that says on it ‘Macbeth’ at 01:02  this is the name of his clothing line and it is an item from his clothing line. During the scenes where the teenage boys are skateboarding in the house at 01:01 some of them are wearing tops from the ‘Famous Stars and Straps’ clothing line which belongs to the band’s drummer Travis Barker.

These references do not aid the narrative or performance of the band, but it may aid the sales of these clothing items. The only people who will get the references are fans of the band who know about their clothing lines. The reference isn’t there to attract a target audience or suggest a way of life or attitude towards something; it is solely there to support the band and clothing lines.


A2 Music Video Deconstruction – Rise Against

RISE AGAINST- PRAYER OF A REFUGEE

Warm yourself by the fire, son,
And the morning will come soon.
I’ll tell you stories of a better time,
In a place that we once knew.

Before we packed our bags
And left all this behind us in the dust,
We had a place that we could call home,
And a life no one could touch.

Don’t hold me up now,
I can stand my own ground,
I don’t need your help now,
You will let me down, down, down!

Don’t hold me up now,
I can stand my own ground,
I don’t need your help now,
You will let me down, down, down!

Down!

We are the angry and the desperate,
The hungry, and the cold,
We are the ones who kept quiet,
And always did what we were told.

But we’ve been sweating while you slept so calm,
In the safety of your home.
We’ve been pulling out the nails that hold up
Everything you’ve known.

Don’t hold me up now,
I can stand my own ground,
I don’t need your help now,
You will let me down, down, down!

Don’t hold me up now,
I can stand my own ground,
I don’t need your help now,
You will let me down, down, down!

So open your eyes child,
Let’s be on our way.
Broken windows and ashes
Are guiding the way.

Keep quiet no longer,
We’ll sing through the day,
Of the lives that we’ve lost,
And the lives we’ve reclaimed.

Go!

Don’t hold me up now,
I can stand my own ground,
I don’t need your help now,
You will let me down, down, down!

Don’t hold me up now,
I can stand my own ground,
I don’t need your help now,
You will let me down, down, down!

Don’t hold me up…
(I don’t need your help, I’ll stand my ground)
Don’t hold me up…
(I don’t need your help)
No! No! No!
Don’t hold me up!
(I don’t need your help, I’ll stand my ground)
Don’t hold me up!
(I don’t need your help, I’ll stand my ground)
Don’t let me down, down, down, down, down!

 

LYRICS AND NARRATIVE:
The song begins with a conversation between a refugee and his son. The refugee talks about the good life he, and his people, once had, but no longer do. The chorus is the refugee calling out; saying not to help him, as carrying himself is all he has left. He says that all those who have tried to “help” in the past have merely let him down again.
The next verse is about how these refugees are quietly trying to change the world in the background, in subtle ways. In the final verse, he tells the son to step out and change the world for the better. The song is against many practices used as a result of capitalism in the United States. It depicts workers of all ages and nationalities creating or packaging items in foreign lands, then placing stickers that say “Made in USA” and/or American flag stickers.

In the video there are scenes of young children and foreign people making and packaging goods such as shoes, bananas, jeans, and remote controlled cars. It ends with scenes of the foreign people placing ‘Made In USA’ and American flag labels on packaged boxes, this acting is conveying the message of fair trade, this however doesn’t relate directly to the lyrics or song meaning.

In this particular video the actors play an important role because without them the bands message about fair trade and equal rights wouldn’t be illustrated accurately.

The elements of abstraction in this song is that the lyrics could have more than one meaning, some may perceive the narrative as a refugee talking to his son while others may think it is the lead singers personal experiences.

The themes in this video/song are society, government, power, loss, pride… these themes are relevant to the lyrics as the themes are reflected and relate to the lyrics. The band commonly sing about important political issues including war, fair trade, the government etc. but they themselves haven’t experienced any discrimination, judgement or mistreatment.

COSTUME/MAKEUP:
The band members and actors costume in the video aren’t any branded or designer expensive clothes, this illustrates the narrative of the video about the fair trade message. It also shows that the band isn’t concerned with image and their lyrics and music are what’s important.

This expresses the meaning of the artist because it shows that they aren’t solely concerned with themselves and that they care about others. They want to make songs that have a deeper meaning to them and others.

The costumes are relevant to the narrative because refugees don’t go round wearing designer clothes, they have the bare necessities to wear; just like people in less economically developed countries.

PERFORMANCE:
In the video the band is performing live in an empty grocery store, this is a typical feature for the rock genre as the music is the most important element for the artists. This performance is relevant to the lyrics because the lead singer is talking directly to someone, so having him physically singing in the video is vital.
The actors are relevant to the theme and narrative of the video because the videos message is about fair trade and how America take credit for the work other countries do. The actors are acting out the lives of people in third world countries who are working hard though they put ‘made in the USA’ stickers on the items they are making/packaging for other countries to consume.

CAMERA WORK/LIGHTING:
The video includes low angle camera shots to intensify what the song lyrics are about and make them visually more important as well as lyrically more important and meaningful. At the point 01:59 in the video the editor has rotated the low angle wide shot of the lead singer performing while walking down the isle of the supermarket, the reason for this is to make the audience notice that the rotation of the shot wasn’t right and hopefully link it to the meaning of the video that things aren’t right with society and global affairs. During the video there are also shots where the camera is bouncing around at 00:44, this is to emphasize the style of music the band create as it matches the tempo and rhythm.

The camera styles are driven by the performance and narrative in the video, at the point 02:43 there is arching camera movement to emphasise the speed and pace of the song, it is also reflected in the lyrics because the singer is repeating himself and shouting louder as if he is frustrated that no one is listening to his message. The sped up arching shot adds excitement and makes the audience feel dizzy due to the speed and style of the song, this could have been driven by the artist and their musical genre/style.

The camera work aids the style of the video as there is a fast pace to the cuts when the music picks up, this matches the speed of the song and the excited enthusiastic performance of the band. The stop edit zooming at 00:55 used in the video, when the camera is focusing on the products in the shop, enhances the style of music because rock music is very loud and jumpy. This style of zooming would not look as effective in a slow soft pop song because it isn’t relevant to the sound of the music.

EDITING/SPECIAL FX:
In the video there are slight colourization changes in the shots where the camera is looking at the actors who are supposed to be in other countries, this heightened contrast is adding a surreal element to the video that suggests a different situation from the world we know.

These same scenes are also in slow motion, this again reinforces the idea of a surreal element being included in the video because not only are these countries far away from us physically but the way they operate is far away from countries like Britain and the USA.

This aids the narrative because it defines the distinction between the actors in dark factories and warehouses and the band members performing in a clean, shiny store.

The pace of the editing is with the tempo of the song because while the songs tempo is fast the edit pace is also fast and when the tempo of the song decreases so does the edit pace.

REPRESENTATION:
There is voyeurism in the video because usually the actors representing foreign workers would not be filmed because the conditions and lack of recognition for their work is not something companies want to be publicized.

The video isn’t designed for either the ‘male gaze’ or the ‘female gaze’ because it is simply telling a story from a neutral point of view and the band doesn’t want to isolate a specific gender.

The band are represented as concerned for the foreigners working abroad who aren’t getting the acknowledgment that they deserve because their performance and attitude in the video is destructive and implies that they are frustrated. The props in the video are hit, thrown around and smashed to again reinforce the idea that the band members are aggravated and annoyed due to the ill-treatment of the foreign actors in the video, this is supported by the props being made to spell out ‘fair trade’ at the end of the video.

The target audience isn’t represented in the video but we assume that the band expect the target audience to agree with them.

TARGET AUDIENCE:
The rebellious activity of the band in the video will attract the target audience because in the rock genre it is presumed that nobody follows rules and having a good time is more important that being good.

The clothing worn by the band is similar to what the target audience will be wearing, this could also influence them to agree with the bands actions and attract them to watch the video and share it with friends. The location of the video could be somewhere like ‘Wal-Mart’ which is somewhere that all of the target audience will be familiar with and this implies that the band are just like their fans going to the same places.

INTER-TEXT-UALITY:
The American flag patterned jumper in the video and the huge American flag backdrop is a clear reference to America.

It suggests that in the narrative the country they are blaming is America because their flag is the only one included in the video. This is reinforced when the ‘Made in USA’ stickers are put on the boxes of items made by the foreign actors in the video.

The particular audience that will get this reference is most likely Americans because they will notice if they see the flag of their country.

It could be seen that the band are attempting to get Americans to agree with their views of American society and government systems.